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Ensuring your clients receive the right amount of contact, customer service and attention, is usually associated with how much they spend with you or their potential. Adopting the simple Pareto rule is quite common where 80% of your effort goes into protecting 20% of your clients that spend the most with you. However, there are different and more effective strategies for categorising your clients, whether telesales, field sales, key account sales, etc and we will recommend, internationally proven practises for optimising and regulating call cycle visits and frequency of contact, whether written, telephone or visit.