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E-COMMERCE > Viral Marketing Campaigns
Different approach than old school advertisingHeavy use of social networking techniques in order to spreadThe goal in creating successful viral marketing programs is to createviral messages that appeal to individuals with high social networkingpotential (SNP) and that have a high probability of being presentedand spread by these individuals and their competitors in theircommunications with others in a short period of timeIt can be delivered by word of mouth or enhanced by the networkeffects of the InternetViral Marketing
- Different approach than old school advertising
- Heavy use of social networking techniques in order to spread your marketing message
- The goal in creating successful viral marketing programs is to create messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being opened and shared by these individuals with their friends, family, associates, etc., in a short period of time
- The message can be shared by word of mouth or enhanced by the network effects of the Internet
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